How to create empathy.

How do you create empathy in your film and video content that will lead to emotional engagement?

Well, this one’s going to hurt to hear, but you and/or your brand cannot be the main character or the hero of your story. Instead, you have to choose a character with a desire. Someone who embodies the need your audience has.

You are the solution they seek, the answer.

To put it another way, you and your brand are Obi-Wan Kenobi in this epic we’re creating. So, go find your Luke Skywalker.