You have to earn your content.
You’ve taken a few shots at building an audience. But the plays are in the low double digits, the subs aren’t growing, and the marketing budget is depleted. The stories are there, but the work isn’t built to surface them.
Plot… What is it good for?
So you need a beginning, a middle, and an end to your video... but what the hell does that even mean? You can't use that vague definition of plot to create anything useful.
How to stand apart: two ways.
Are you chasing the trap of spectacle? Or are you creating emotional engagement?